Many people think urinary incontinence is just part of getting older. It’s not. And it can be treated, or even cured.

While there are many options available to manage urinary incontinence, most people don’t realize there are products on the market that have been clinically proven to cure it

The Urinary Care Foundation says a quarter to a third of men and women in the U.S. suffer from urinary incontinence. The exact number is unknown because it’s not a problem easily talked about; those affected may be embarrassed or think nothing can be done.

Urinary incontinence can affect a person’s emotional, psychological and social life – it is not just a medical issue. Those who have urinary incontinence are hesitant to do daily activities, not wanting to stray too far from a toilet.